Who is responsible for your data
This privacy policy explains how cakeparty.co.uk (referred to as "we", "us" or "our") collects, uses and protects personal information when you visit our Blazespins review portal. We are an independent information site, not the casino operator itself. This notice concerns only data we handle directly through this portal – when you register with the operator, their own privacy policy governs that relationship.
We are the data controller for information collected via this website. If you have questions about how we handle your data, contact us at [email protected].
What information reaches us
We collect two categories of information: data you provide directly, and technical data generated when you browse the site.
Information you give us includes anything submitted through our contact form – typically your name, email address, and the content of your message. We process this only to respond to your enquiry.
Technical data we observe covers your IP address, browser type and version, device identifiers, pages visited, time spent on each page, referring URL, and general location inferred from your IP. This comes from server logs and analytics tools such as Google Analytics. We use it to understand how visitors navigate the site, identify technical issues, and improve content.
Purposes and lawful basis
We process personal data for the following purposes, each with its own lawful basis under UK GDPR:
| Purpose | Lawful basis |
|---|---|
| Responding to contact-form enquiries | Legitimate interests (providing support) |
| Site analytics and performance monitoring | Legitimate interests (improving the portal) |
| Advertising and marketing measurement | Consent (via cookie banner) |
Where we rely on legitimate interests, we have balanced those interests against your rights and determined they do not override your fundamental privacy. You may object to processing based on legitimate interests at any time by contacting us.
Who else sees your information
We share data with carefully selected third parties who help us operate the site. These processors act on our instructions and under contract:
- Analytics providers (Google Analytics) – to measure site traffic and user behaviour. Google processes data in accordance with its own privacy policy.
- Hosting and infrastructure providers – to store site content and deliver pages to your browser. Data may be processed in the UK or European Economic Area.
- Advertising partners – when you consent via our cookie banner, these services may collect browsing data to serve relevant ads. You can withdraw consent at any time through your browser settings.
We do not sell, rent or trade your personal information to third parties for their own marketing purposes. Data is shared only as necessary to operate the portal and only with parties bound by appropriate confidentiality and security obligations.
Your rights under UK GDPR
The UK General Data Protection Regulation and Data Protection Act 2018 grant you the following rights over your personal information:
- Right of access – request a copy of the personal data we hold about you.
- Right to rectification – ask us to correct inaccurate or incomplete data.
- Right to erasure – request deletion of your data in certain circumstances (e.g. when it is no longer necessary for the purpose collected).
- Right to restriction of processing – ask us to pause processing while a dispute is resolved or data accuracy is verified.
- Right to data portability – receive your data in a structured, commonly used format and transmit it to another controller.
- Right to object – object to processing based on legitimate interests, or to direct marketing.
- Right to withdraw consent – where processing relies on consent (e.g. marketing cookies), you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
Exercising these rights does not carry a fee unless your request is manifestly unfounded or excessive. We aim to respond within one month of receiving a valid request.
How to exercise your rights
To submit a request or raise a concern about how we handle your data, email us at [email protected] with "Data Subject Request" in the subject line. Include enough detail for us to verify your identity and understand what you are asking for.
If you believe we have processed your data unlawfully or failed to respect your rights, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. Visit ico.org.uk or call 0303 123 1113 for guidance on making a complaint.
How long we keep your information
Contact-form submissions are retained for two years from the date of your enquiry, then deleted. Server logs and analytics data are retained for 26 months in aggregated form, in line with Google Analytics' default retention settings. Marketing cookies expire according to the periods set by each advertising partner, typically between 30 days and two years – check your browser's cookie manager for specifics.
Where you exercise your right to erasure, we will delete your data without undue delay unless a legal obligation requires us to retain it (e.g. for tax or regulatory compliance).
Protection of minors
This site is intended for adults aged 18 and over (18+). We do not knowingly collect personal information from anyone under 18. If you are a parent or guardian and believe your child has provided us with personal data, contact us immediately at [email protected] and we will delete it promptly.
Gambling content is age-restricted by law. If a device in your household is shared with minors, consider parental-control software such as Net Nanny or Qustodio to prevent access to gambling-related sites.
Security measures
We protect personal data using industry-standard technical and organisational measures: encrypted connections (HTTPS), secure hosting environments, access controls limiting who can view data, and regular security reviews. However, no method of transmission over the internet is completely secure – while we strive to protect your information, we cannot guarantee absolute security.
International transfers
Some of our processors operate outside the UK and European Economic Area. Where data is transferred internationally, we ensure adequate safeguards are in place – typically through Standard Contractual Clauses approved by the ICO, or by relying on a processor's participation in a recognised adequacy framework. Google Analytics, for example, processes data globally under its own data-protection commitments.
Changes to this privacy policy
We may update this policy from time to time to reflect changes in our practices, legal requirements, or the services we use. When we make material changes, we will update the "last updated" date below and, where appropriate, notify you via email or a prominent notice on the site. Continued use of the portal after changes take effect constitutes acceptance of the revised policy.
Last updated: 13 April 2026
Contact us
Questions about this privacy policy or how we handle your data? Email our editorial team at [email protected] – we aim to respond within 48 hours.
This page is for information and marketing purposes only. We are not a casino operator, a bookmaker or an organiser of gambling. Access to this content is restricted to persons aged 18 and over (18+). We encourage you to gamble responsibly – for free, confidential support visit BeGambleAware.org.